2022 saw the co-founder of nettTracker (Ash Beetson) travel from the UK to Orlando, Florida in the USA to attend one of the largest annual accounting conferences for ProAdvisors known as ‘Scaling New Heights’. It was great not only to meet accountants and bookkeepers and understand some more of the difficulties they face, but to also talk with other accounting software providers, thought leaders and influencers too. Friendships were built and memories made.
Working within a digital environment is great, but nothing beats actually spending some time with people in real life. Hopefully, we’ll be back again next year.
